The Egypt4Business Initiative is a strategic communications campaign aiming at; strengthening the "Egyptian Brand" in the U.S. as well as around the world, highlighting the potential of this huge market within different sectors and projecting the "Egypt Brand" as a brand that supports FDI through engagements with stakeholders and forging strategic partnerships.
AmCham member initiative are the cornerstone behind the success of this campaign; by telling their stories to the media; they are the best ambassadors for Egypt on the ground.
Media reach out is the primary component of Egypt4Business Campaign.
Through securing interviews for our members with U.S. and international media and pitching for stories and Op-Eds by members, we aim to highlight the potential of Egypt’s market, success stories of companies operating in Egypt as well as help build the ‘Egypt Brand’ as a brand that supports FDI through engagements with stakeholders and forging strategic partnerships.
AmCham-member companies are committed to Egypt; investing, producing, exporting and providing services as well as employing thousands of Egyptians.
For the past few months, AmCham has been working on compiling video footage and testimonials from members who are able to tell their story on how they are supporting the economy, their size of investments, employment opportunities created and to affirm their trust in Egypt’s potential. We at AmCham Egypt are proud of these videos and of our member’s commitment to Egypt.
“For over 3 decades, P&G has been touching and improving the lives of millions of Egyptians through trusted brands such as Ariel, Pampers and Gillette. Our commitment to Egypt grows year on year leading to hundreds of million dollars of investments to date, represented in 2 state of the art manufacturing sites and a regional planning service center for the Middle East and Africa region. Egypt’s 100 million consumer base, location and trade agreements position it as a hub for P&G in the region, facilitating the export of 40% of our production and ranking us as one of the largest exporters of non-oil chemical goods in Egypt. We also invited 5 of our global suppliers to localize in Egypt, and combined they’ve invested over 150 Million USD in manufacturing operations in the country. We believe that operating as a good citizen – growing our company responsibly – is how we earn the trust on which our business is based and it is how we build the relationships on which our future depends.“
“We as a Company have been in Egypt since 1942. We as a system together with our bottling partner proudly employ 9,000 Egyptian directly in Egypt and have 8 plants across the nation. Our Cairo Concentrate Plant manufactures beverage base for 140 Coca-Cola products and exports them to 46 countries across the Middle East, Africa and Asia with the value of USD 443 million annually.”
“For the last few years Unilever has been clearly signaling its positive outlook on the Egyptian economy. Now it is clear that the reform program is moving in the right direction by fixing the economy’s fundamentals which implies the improvement is sustainable for years to come.
Unilever in Egypt has been performing well for the last few years but has witnessed a significant improvement, especially when it comes to export, since the floatation took place. It is obvious that Egypt has become an extremely attractive manufacturing base. And those who can’t see it are probably going to miss a huge opportunity either on the local market of 100 m consumer-base or on the export front with a country that has access to 2b people duty-free due to trade agreements.”