The Egypt4Business Initiative is a strategic communications campaign aiming at; strengthening the "Egyptian Brand" in the U.S. as well as around the world, highlighting the potential of this huge market within different sectors and projecting the "Egypt Brand" as a brand that supports FDI through engagements with stakeholders and forging strategic partnerships.
AmCham member initiative are the cornerstone behind the success of this campaign; by telling their stories to the media; they are the best ambassadors for Egypt on the ground.
Media reach out is the primary component of Egypt4Business Campaign.
Through securing interviews for our members with U.S. and international media and pitching for stories and Op-Eds by members, we aim to highlight the potential of Egypt’s market, success stories of companies operating in Egypt as well as help build the ‘Egypt Brand’ as a brand that supports FDI through engagements with stakeholders and forging strategic partnerships.
AmCham-member companies are committed to Egypt; investing, producing, exporting and providing services as well as employing thousands of Egyptians.
For the past few months, AmCham has been working on compiling video footage and testimonials from members who are able to tell their story on how they are supporting the economy, their size of investments, employment opportunities created and to affirm their trust in Egypt’s potential. We at AmCham Egypt are proud of these videos and of our member’s commitment to Egypt.
“For over 3 decades, P&G has been touching and improving the lives of millions of Egyptians through trusted brands such as Ariel, Pampers and Gillette. Our commitment to Egypt grows year on year leading to hundreds of million dollars of investments to date, represented in 2 state of the art manufacturing sites and a regional planning service center for the Middle East and Africa region. Egypt’s 100 million consumer base, location and trade agreements position it as a hub for P&G in the region, facilitating the export of 40% of our production and ranking us as one of the largest exporters of non-oil chemical goods in Egypt. We also invited 5 of our global suppliers to localize in Egypt, and combined they’ve invested over 150 Million USD in manufacturing operations in the country. We believe that operating as a good citizen – growing our company responsibly – is how we earn the trust on which our business is based and it is how we build the relationships on which our future depends.“
General Electric International Operation
“GE has been a committed partner to Egypt for more than 40 years, working with the public and private sectors on key infrastructural projects in the fields of energy, healthcare, transportation and aviation. With more than 1,000 employees in country, GE technology helps power close to 16 million homes nationwide, today 15,000+ GE Healthcare technologies are deployed nationwide and 60% of EgyptAir's fleet is powered with GE engines; GE also recently signed an agreement with the Egyptian National Railways to partner on upgrading the sector with its latest technologies and know-how. Additionally, as a digital industrial company, GE is always working with its partners and customers to drive efficiency across sectors."
“We as a Company have been in Egypt since 1942. We as a system together with our bottling partner proudly employ 9,000 Egyptian directly in Egypt and have 8 plants across the nation. Our Cairo Concentrate Plant manufactures beverage base for 140 Coca-Cola products and exports them to 46 countries across the Middle East, Africa and Asia with the value of USD 443 million annually.”